Speaking
Talks on content systems, food tech, and digital publishing.
Sandie Markle helps creators, platforms, and content teams understand how structured content, scalable workflows, and smarter systems improve discoverability, monetization, and platform readiness.
Meet Sandie
A speaker who makes complex content systems practical, clear, and actionable.
Sandie Markle is the founder and CEO of Blueberri. With more than a decade of experience in food tech and content strategy, Sandie has led global teams, designed scalable workflows, and guided platforms and creators through digital transformation.
Sandie has worked with food bloggers, recipe platforms, and CPG brands to help them make content discoverable, monetizable, and ready for the future of AI and omnichannel distribution. Her specialty lies in content engineering, structured data, and fractional content leadership, helping teams scale without the chaos.
Sandie is fluent in Mandarin and is available to engage Mandarin-speaking audiences directly during Q&A and audience interaction. Keynote talks and workshops are currently delivered in English.
Signature talks
Beyond Silos
Turning structured content into a shared language.
The Hidden Engine of Recipe Content
How technology shapes what the world cooks.
Create Once, Share Everywhere™
A burnout-proof strategy for content, visibility, and revenue.
The Content Identity Crisis
Who am I and why was I invited to this meeting?
Popular themes
Topics audiences can apply right away
- Structured content and recipe optimization
- Shared language and cross-functional collaborationn
- Content engineering for creators
- Creator monetization, platform strategy, and tech partnerships
- Agile workflows for content and creative operations
- AI-ready content and omnichannel distribution strategies
- Building reusable content systems that reduce operational chaos
- Role clarity and systems thinking for modern content teams
Corporate training & workshops
Custom training for content teams and creators
Beyond keynotes, Sandie designs hands-on training for organizations building or scaling content teams, and for creators ready to run their content like a system instead of a scramble. Every session is customized to the room — keynote-length, a breakout track, or a full working session — and built around Blueberri's signature frameworks.
COSE™
Create Once, Share Everywhere. A structured content framework that turns recipes and content into reusable, multi-channel assets across four pillars: Create With Structure, Organize For Reuse, Share With Intention, and Expand For Reach and Revenue.
ARC™
Awareness, Reframe, Connect. Helps content professionals move from role ambiguity to systems-level clarity — recognizing the realities of hybrid roles, reframing challenges strategically, and building cross-functional, human-centered collaboration.
MAP™
Meaning, Alignment, Platforms. A shared-language framework that helps cross-functional teams define content consistently, align around that meaning operationally, and choose platforms that reinforce it instead of fragmenting it.
For content teams
Agile-informed training for new or scaling content teams: shared language, role clarity, and content operations workflows that hold up as headcount and channels grow.
For creators
Hands-on sessions where creators apply COSE directly to their own recipe or content libraries to reduce burnout, improve discoverability, and unlock reuse and revenue.
Past sessions and interviews
Watch Sandie in action
Content Strategy Seattle 2026
“Create Once, Share Everywhere™: Structuring Content for Platforms You Don't Control or Own” explores reusable content systems, platform-ready publishing, and scalable content strategy for modern digital ecosystems.
Watch session →
CES 2026 Food Tech Conference
A CES panel produced by The Spoon exploring the future of food delivery, autonomous systems, robotics, underground tunnels, and how emerging technology is reshaping restaurants and the food industry.
Watch session →
Instacart masterclass
A teaching session on structured content, food tech, and smarter content systems.
Request link →
Growing in Content
A conference session on structured content, bottlenecks, and scalable team workflows.
Watch session →
CONVEX session
A session exploring content systems, role evolution, and the future of content work.
Watch on Vimeo →
Eat Blog Talk Podcast
Why recipes aren't showing up in search—even when you're doing SEO right. Learn how structured content, recipe optimization, and AI-ready publishing are changing the future of food blogging.
Listen to episode →
Food Blogger Pro Podcast
A conversation with Bjork Ostrom on how creators can structure and repurpose their content to boost discoverability and unlock new revenue from recipes already sitting in their archives. The interview also covers how nano and micro influencers can build valuable brand partnerships, and highlights overlooked opportunities like content licensing and platforms such as LinkedIn for landing new gigs. Listen to episode →
The Visibility Factor Podcast
A conversation about visibility, authority, and scalable content systems.
Watch on YouTube →
The Smart Influencer Podcast
A conversation about the future of creator content, publishing workflows, and scalable systems.
Listen to episode →Credentials
Certifications and credentials
Project Management Professional (PMP)
Certified Content Engineer
Certified Scrum Product Owner (CSPO)
Advanced Scrum Product Owner (A-CSPO)
Certified Agile Leadership (CAL I)
Certified UX Writer
Interested in booking Sandie?
Reach out for keynote talks, panels, workshops, and custom sessions for creator conferences, food tech companies, and content-forward teams.
Testimonials
What event organizers are saying
“Sandie brought such a grounded, insightful perspective to the Flavor Media Summit stage. Her session stood out for its practical takeaways and deep understanding of the digital content space. Our audience walked away with tangible strategies and a renewed sense of clarity, especially bloggers looking to expand beyond monetizing with ads. It was a true gift to have her as part of our lineup.”
“Sandie Markle has a rare ability to make content strategy feel both strategic and practical at the same time. Their presentation for The Content Wrangler webinar series was insightful, engaging, and packed with real-world examples our audience could relate to immediately. The feedback from attendees was overwhelmingly positive, especially from people looking for realistic ways to improve content operations, governance, and customer communication.”
“Sandie gave a thought-provoking presentation to the Institute of Scientific and Technical Writers’ monthly meetup. The session included some great talking points but, more importantly, actions and takeaways that attendees could implement straight away in their daily work.”
“Thanks for speaking at Content Folks about Content Engineering. You're clearly a real expert on the topic, and did a fantastic job of explaining the value a Content Engineer brings to a project. Not only that, but you're a gifted speaker! You're very engaging and you bring wonderful energy to what you say.”