About Blueberri
Structure that unlocks creativity
Blueberri is a boutique consulting firm that partners with food bloggers, recipe platforms, and food tech teams to engineer content that works harder. From recipe optimization to structured data and content operations, we create systems that improve discoverability, streamline workflows, and open new opportunities for growth.
Mission
Blueberri’s mission is to help food creators, platforms, and brands harness the power of structured content, efficient workflows, and smart partnerships. By connecting innovation with clarity, we make content easier to scale, discover, and monetize—without the chaos.
Values
Clarity
We turn complex systems into simple, usable structures so creators and teams can focus on what they do best.
Innovation
We embrace emerging technologies and forward-thinking strategy to future-proof food content.
Collaboration
We believe the best outcomes happen when creators, brands, and platforms work in true partnership.
Efficiency
We design workflows and systems that save time, reduce friction, and support sustainable growth.
Blueberri is part of a future where every company, from startups to established enterprises, can harness the power of innovation to transform their business.
Meet Sandie
Sandie Markle is the Founder and CEO of Blueberri. With over a decade of experience in food tech and content strategy, Sandie has led global teams, designed scalable workflows, and guided platforms and creators through digital transformation. Her specialty lies in content engineering, structured data, and fractional content leadership, ensuring teams can scale without the chaos.
Sandie has worked with food bloggers, recipe platforms, and CPG brands to help them make content discoverable, monetizable, and ready for the future of AI and omnichannel distribution. She combines technical expertise with a clear, approachable teaching style, making complex systems feel simple and achievable.
Certifications & Credentials
Project Management Professional (PMP)
Certified Content Engineer
Certified Scrum Product Owner (CSPO)
Advanced Scrum Product Owner (A-CSPO)
Certified Agile Leadership (CAL I)
Certified UX Writer