Come join me as I write
Create Once Share Everywhere

This is the reader group behind the book where creators, technologists, and food storytellers come together to help shape what this book becomes.

Join the early reader list for Create Once, Share Everywhere

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Twice a week, I log into a Zoom room with more than a dozen people who are all doing the same hard thing: writing a book. Some are drafting leadership guides, others are writing parenting books, but we all share the same look in our eyes: equal parts determination and panic. Writing a book, as it turns out, is not for the faint of heart.

What it looks like with me in my yellow hoodie (it’s my Linus blanket), surrounded by Post-its and ideas, bringing Create Once, Share Everywhere to life one page at a time. It’s half technical workshop, half support group. And at the center of it is our guide, AJ Harper.

She repeats one line so often it’s burned into my brain: “A book is not about something, it’s for someone.” That idea changed everything. It’s why I’m writing this — not to teach food creators how to do more, but to help them finally see the value of what they’ve already built.

Why this book

Getting here wasn’t part of a grand plan. Honestly, it happened by chance. I used to feel awkward saying I wanted to write a book — embarrassed, even. Like I was waiting for someone to tell me it was unrealistic. And sometimes, they did. But one person didn’t. They told me, “You should look up AJ Harper.” So I did.

I bought her book, Write a Must-Read, and sent her a thank-you message on LinkedIn. She wrote back with a question that stuck: “What is the change you want to see in the world through your book?”

That was the day I stopped just talking about maybe writing a book — and started actually doing it.

Who this book is for

Create Once, Share Everywhere is for food bloggers, YouTubers, and recipe creators who want their work to be seen, trusted, and generating income — not disappearing into the algorithm void.

It’s for creators who are tired of chasing every SEO update and new social platform, only to watch their reach shrink. What they’re really facing isn’t an audience problem — it’s a structure problem.

Structured content turns every recipe, post, and story into an asset. Something reusable, discoverable, and ready for wherever the web goes next. That’s what I want this book to help creators build: confidence, clarity, and content that lasts.

For the record — this isn’t just theory.

I’ve spent over a decade inside recipe platforms and content teams, building systems for discoverability, metadata, and scale. The COSE framework is how I’ve helped creators and companies make their content visible everywhere — and it’s how I’m writing this book.

About Sandie Markle

The most important role I play is as a storyteller and systems thinker for the food world. For over a decade, I’ve helped recipe creators, publishers, and food tech teams structure their content for visibility and scale — bridging the gap between creativity and technology.

Through my company Blueberri, I work with food platforms and creators to make recipe content more discoverable and valuable. My goal with Create Once, Share Everywhere is simple: to give creators the structure and confidence to turn their work into lasting assets.

• Founder and CEO of Blueberri, a boutique food tech consultancy
• Fractional Chief Content Officer for food and recipe technology teams
• Content engineer specializing in recipe metadata, discoverability, and partnerships
• Speaker at events like Flavor Media Summit, Tastemaker Conference, and Growing in Content